ABOUT
Hello there! I’m Muhammad Shadad, a dedicated Calicut-based professional. I studied computer science at Farook College for my advanced degree, and I’m now studying graphic design and digital marketing at Adsin Learning Hub to broaden my skill set.
My interest in the development of technology and how it promotes online company success led me to pursue a career in technology. Since then, I’ve had the honor of working on a number of projects that have allowed me to refine my abilities in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing and Web Development.
I think strategy and creativity can work together to produce powerful outcomes. My objective is to produce inventive solutions and poignant experiences that viewers can relate to.
To discuss how we can collaborate, please don’t hesitate to get in contact. I always welcome new opportunities for discussion and collaboration.
WHAT IS DIGITAL MARKETING?
Digital marketing is the practice of promoting goods, services, or brands using digital channels such websites, social media, email, search engines, and mobile apps. To connect and interact with target audiences online, a variety of tactics are used, such as pay-per-click (PPC) advertising, email campaigns, social media advertising, content marketing, and search engine optimization (SEO). By using data and analytics to evaluate campaign effectiveness, modify in real-time, and customize campaigns, digital marketing enables organizations to engage with customers more effectively, ultimately leading to growth and optimizing return on investment.
WHY DIGITAL MARKETING?
In order to succeed in the current competitive online business environment, digital marketing is a must. It enables you to interact with clients in real time, reach a worldwide audience, and establish a powerful brand presence across a variety of media. You may target particular demographics, monitor performance indicators, and swiftly modify plans with digital marketing, guaranteeing that your marketing initiatives are productive and successful. Through the utilization of SEO, social media, email marketing, and content production, you may enhance website traffic, augment conversions, and eventually improve your revenue. Investing in digital marketing allows you to keep ahead of the competition and creates enduring relationships with your clients, which promotes long-term success and growth.
SERVICES
Social media marketing (SMM) is a type of digital marketing in which branding and marketing objectives are met by producing and disseminating content on social media platforms. This tactic makes use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to interact with customers, reach a larger audience, and increase website traffic or sales. Paid social media advertising is included in SMM, along with posting updates on text and image, videos, and other content that encourages audience participation. Building brand exposure, encouraging community involvement, and eventually converting followers into customers are the main objectives of social media marketing.
The process of improving a website to make it more visible on search engine results pages (SERPs) is known as SEO (Search Engine Optimization). Gaining backlinks, enhancing the site’s structure, and content optimization are all necessary to raise a website’s search engine position for pertinent keywords. Increasing organic (non-paid) traffic from search engines like Google, Bing, and Yahoo is the aim of SEO. Technical SEO, which looks at things like mobile compatibility and site speed, on-page SEO techniques like content development and keyword optimization, and off-page SEO techniques like social media marketing and link building are all part of effective SEO.
Businesses can effectively reach potential clients at the precise moment they are seeking for particular goods or services by utilizing search engine marketing, or SEM. Advertisers can display their adverts to individuals who are actively searching for related information by targeting specific keywords, which increases the possibility of conversion. Exact audience segmentation and budget optimization are made possible by the highly targeted nature of SEM campaigns, which can be based on variables such as location, language, device kind, and even time of day. Additionally, because SEM yields quantifiable outcomes, advertisers can monitor ad effectiveness, examine user interaction, and modify their tactics instantly to optimize return on investment (ROI).
Web designers may create visually appealing and highly functioning websites with this well-known and frequently used content management system (CMS), utilizing a platform praised for its ease of use, flexibility, and scalability. Designers can easily develop distinctive and professional websites without needing to know a lot of code thanks to a large library of customisable themes, a variety of plugins, and user-friendly drag-and-drop builders like Elementor or WPBakery. This adaptability guarantees cross-platform responsiveness and a flawless user experience by enabling customized layouts that complement certain brand identities.Furthermore, the platform’s integrated SEO capabilities streamline the process of search engine optimization, improving a website’s exposure on search engines and generating natural traffic. The CMS is kept safe and up to date with contemporary web development trends by including strong community support and frequent upgrades. This method makes it simple and effective for novices and experts alike to create and implement aesthetically pleasing, fully functioning, and performance-optimized websites.
Sending customized emails to a list of subscribers with the intention of advertising goods, services, or fostering connections is known as email marketing. Businesses can interact with their audience directly through it by offering updates, personalized content, exclusive deals, and more. By keeping current consumers updated about the business, email marketing may be a useful strategy for maintaining existing customers, generating customer interaction, and nurturing leads. Email marketing allows marketers to better tailor their approach to the requirements and preferences of their subscribers, resulting in maximum impact. This is made possible by the ability to segment audiences and measure data like open rates, click-through rates, and conversions.